About Greensafe — More than an ITAD | GreensafeIT
About Greensafe

More than an ITAD.

At Greensafe, we combine decades of technical expertise with a dedicated commitment to sustainability — helping clients reduce risk, increase efficiency and operate with confidence. From a single Bromsgrove unit in 2012 to a 190-strong team across the UK and Europe, we've grown into a full IT lifecycle partner without losing what started it: doing things properly.

Founded 2012 190+ employees UK & Europe 125+ years of expertise
Greensafe head office at Aventine House, Hoo Farm Industrial Estate, Kidderminster Since 2012 Greensafe HQ · Kidderminster
Our Mission

Intelligent IT,
built on trust.

Empowering businesses through intelligent IT lifecycle services — secure, sustainable, and built on trust. Our mission is to deliver intelligent, secure and sustainable IT lifecycle services, from deployment to disposal, with integrity, innovation and accountability.

Integrity — we do what we say, and we can prove it. Every asset, every step, fully traceable and audited.

Innovation — from break-fix and refurbishment to our own platforms, we keep building better ways to extend device life.

Accountability — secure by default and sustainable by design, with the evidence to back up every claim we make.

Greensafe people, sites and operations Deployment to disposal
Our Values

What we stand for.
How we work together.

Six values, developed to reflect who we are — a shared framework that guides our behaviours, our decisions and the way we work with colleagues, customers and partners.

01

Customer Excellence

Our customers are at the heart of what we do.

02

Collaboration

We achieve more together.

03

Innovation

We embrace change and new ideas.

04

Integrity

We take ownership of our work, our decisions and our impact.

05

Accountability

We act with honesty, accountability and transparency in everything we do.

06

Sustainability

We are committed to creating solutions that support a sustainable future.

Greensafe by the numbers

Growth you
can measure.

2012
Founded in Bromsgrove, UK
0+
Permanent employees and growing
0k+
IT devices processed
0k
Sq ft of UK warehouse & configuration space, with a further 21k being built
Milestones & Growth

From humble beginnings
to multi-site expansion.

A timeline of the key moments that have shaped Greensafe's continued growth and success.

'12
2012

Greensafe IT is founded

Established in Bromsgrove to provide secure, sustainable ITAD services — data wiping, recycling, refurbishment and remarketing of IT assets.

'16
2016

Relocation to freehold facility

Moved operations to a 25,000 sq ft freehold site at Hoo Farm Industrial Estate, Kidderminster. By this point, 90% of business was driven through channel partners.

'17
2017

Brand refresh & strategic growth

Rebranded to reflect a broader vision. Introduced a six-division service model, processed over 180,000 devices, and gained public-sector access through the G-Cloud framework.

'18
2018

Facility expansion

Warehouse footprint more than doubled to 60,000 sq ft. New office and configuration suites were established to support growing customer demand.

'19
2019

Diversified services

Launched Managed Print and Warranty Support services. Headcount grew to 95 permanent employees, reflecting continued growth across every service area.

'20
2020

Operational transformation

Redesigned ITAD processes for efficiency and scalability — new infrastructure, technology upgrades and night-shift operations to meet rising demand.

'21
2021

Post-pandemic service acceleration

Adapted rapidly to shifting user needs, with 90% of deployments focused on laptops. The Swap-IT service expanded significantly across the client base.

'21
2021

MyOnlineWarehouse launches

Released MyOnlineWarehouse — a self-service platform giving customers real-time visibility and control over their stock, orders and IT assets online.

'22
2022

European launch

Opened our first European operation in Utrecht, Netherlands — delivering IT lifecycle services with an increased focus on sustainable, climate-aware logistics.

'22
2022

Migration Kings launches

Released Migration Kings — a dedicated service for large-scale device migrations and rollouts, streamlining deployments for customers at scale.

'23
2023

Refurbishment & break-fix innovation

Developed new break-fix and refurbishment solutions designed to extend device life and strengthen our circular-economy offering.

'24
2024

Berry Hill site opens

Opened a new site at Berry Hill to accommodate continued growth. The team expanded to over 190 permanent employees, with further scaling in progress.

'25
2025

Global partnerships begin

Launched partnerships across the world, already delivering large programmes of work with major US firms as our international footprint expands.

'26
2026

New Kidderminster warehouse

Commissioning a new warehouse in Kidderminster to expand our operational base and support continued growth across the business.

14 Consecutive Years of Growth

From £250k to a
£16.5m target.

Founded in 2012, Greensafe has grown every single year — backed by continued investment in facilities, systems and automation.

£250k2013
£8m2020
£15m2025
£16.5m2026 target
Senior Management Team

Over 125 years
of industry expertise.

Driving vision, growth and trust across every division of the business — supported by an incredible team of dedicated colleagues.

John Sansom

John Sansom

Chief Executive Officer
Lucy Clarke

Lucy Clarke

Head of Distribution Services, UK & Europe
Jon Sansom

Jon Sansom

Managing Director
Shelley Aimes

Shelley Aimes

Head of Internal Engineering Services
Matthew Payton

Matthew Payton

Chief Technology Officer
Leena Gohil

Leena Gohil

Lifecycle & Operations Director
Mark Aldington

Mark Aldington

International Compliance & Services Director
John Street

John Street

Head of Continuous Improvement
Warren Playford

Warren Playford

Sales Director
Rebecca Hadley

Rebecca Hadley

Head of Marketing & Sustainability
Claire French

Claire French

Head of HR Services
Ell Louise

Ell Louise

HR Operations Manager
Amber Morris

Amber Morris

Finance Manager
Where We Operate

UK roots,
European reach.

Multi-site operations across the UK and the Netherlands, delivering IT lifecycle services with sustainable, climate-aware logistics.

Greensafe UK head office, KidderminsterUK Head Office

Kidderminster

Aventine House, Edwin Avenue, Hoo Farm Industrial Estate, Kidderminster — our headquarters, warehousing and configuration suites.

Greensafe Berry Hill siteUK · Since 2024

Berry Hill

Our newest UK site, opened in 2024 to accommodate continued growth across operations and our expanding 190-strong team.

Greensafe European operation, UtrechtEurope · Since 2022

Utrecht, Netherlands

Our first European operation, delivering IT lifecycle services across the continent with an increased focus on sustainable logistics.

Deploy · Support · Recover

Let's build something
that lasts.

Looking for an IT lifecycle partner that does things properly? We'd love to hear from you.